Trade Mark Recap 2017 – Interesting Trade Mark Quotes

As the first month of this new year is coming to an end, let us have a peek into the interesting Trade Mark Quotes of 2017:

  1. A brand is nothing but an expression of consumer’s loyalty and trust. – Phil Dusenberry
  2. A brand is simply trust – Steve Jobs
  3. Trade licensing almost inevitably becomes a tool in the hands of a special producer group to maintain a monopoly position at the expense of the rest of the public. There is no way to avoid this result”- Milton Friedman
  4. A brand is a story that is always being told  -Scott Bedbury
  5. A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well- Jeff Bezos
  6. A brand is a promise. It creates expectations that the product has to deliver – Guillaume Van De Stighelen
  7. It is easily overlooked that what is now called vintage was once brand new – Tony Visconti
  8. A great brand evolves from building a good reputation – Abiodun A. Abioudin
  9. Every great brand is like a great story – Kevin Plank
  10. When you brand yourself properly, the competition becomes irrelevant.- Jeff Bezos
  11. It does not really matter if you are a brand or a person, what really counts is telling a valuable story — Davide Scialpi
  12. A brand is no longer what we tell the consumer it is-it is what consumers tell each other it is — Scott Cook
  13. Within every brand is a product, but not every product is a brand-David Ogilvy
  14. In order for a brand to be truly successful, it has to be known to anticipate need. – Steve Jobs
  15. Brand is the sum total of how someone perceives a particular organization. Branding is about shaping that perception. — Ashley Friedlein
  16. Every interaction in any form is branding  – Seth Godin
  17. You may build a large portfolio of trade marks, but all you need is just one well known mark.- Dr. Kalyan C. Kankanala
  18. Branding is not just about being seen as better than the competition. It’s about being seen as the only solution to your audience’s problem – John Morgan
  19. A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.  – Jeff Bass
  20. Value of a Trade Mark is directly proportional to your Aggression and Risk Ratio.- Dr. Kalyan C. Kankanala
  21. A brand is a promise. A good brand is a promise kept – Muthar Kent
  22. A Trade Mark is a company’s persona and identity in the marketplace.- Dr. Kalyan C. Kankanala
  23. A great brand evolves from building a good reputation- Abiodun A. Abiodun
  24. A brand is a living entity- and it is enriched or undermined cumulatively over time, the product of a thousand small genius —  Michael Eisner
  25. Products are created in the factory, but brands are created in the mind Walter Landor
  26. The designer’s role in the development, application and protection of the trademark may be described as pre-creative, creative and post-creative— Lester Beall
  27. Trademark law must not be used to inhibit the freedom of speech in this powerful and important medium- Kent Wills
  28. The ideal trademark is one that is pushed to its utmost limit in terms of abstraction and ambiguity, yet it is still readable   –Saul Bass
  29. The talent for discovering the unique and marketable characteristics of a product and service is the most valuable asset of a trademark Primo Angeli
  30. A good trademark, whether a word mark or symbol, is devoid of fashion or trend, which makes it potentially iconic if it’s seen for long enough in the right places. -Ivan Chermayeff
  31. A great trademark is appropriate, dynamic, distinctive, memorable and unique – Primo Angeli
  32. Your brand is what other people say about you when you are not in the room – Jeff Bezos
  33. Representations that do not make sense are the best Trade Marks.  Dr. Kalyan C. Kankanala
  34. Every Trade Mark you Build adds to the financial value of your business, much more than your tangible assets- Dr. Kalyan C. Kankanala
  35. Trademark is a studiously crafted personality profile of an individual, institution, corporation, product or service. – Daniel J. Boorstin


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