Lights out for “Everyday” Lighters : Injunction in favour of EVEREADY

In a recent case before the Delhi High Court, Eveready Industries India Limited (the Plaintiff) sought an interim injunction against KSC Industries and others (the Defendants) from using the mark EVERYDAY and related logos, which are deceptively similar to the Plaintiff’s well-known EVEREADY marks.

Eveready averred that they have been offering ‘dry cell batteries, rechargeable batteries, flashlights and lighting products’ under the marks ‘EVEREADY’ and ‘Device of EVEREADY written in white, bold, italic font against a red rectangular background’ since 1905 through their predecessor-in-interest. Through the course of its business, it has procured registrations over various formative marks of the ‘EVEREADY’ marks in classes 7, 8, 9, 11 and 13 along with copyrights over the artistic work of the EVEREADY logos. In addition, the ‘EVEREADY’ was also recognized as a well-known mark by an order of the Intellectual Property Appellate Board in 2020.

On 10th March 2024, Eveready learnt about the existence of KSC Industries mark “EVERYDAY/A red rectangle with white text of the words, 'EVERYDAY' and yellow text, 'Kitchen Lighter'.” and upon investigation, Eveready found that the KSC Industries was selling “electric gas lighters” under the name “EVEREADY GAS LIGHTER” on the e-commerce platform, Amazon. Eveready further identified the KSC Industries’ trademark application bearing application no. 4144059 for the mark “EVERYDAY KITCHEN LIGHTER” in class 11, which was refused by the Trade Marks Registry in 2021. It was hence contended by Eveready that KSC Industries is intentionally instigating the consumers to associate its products with the Plaintiff’s well-known EVEREADY marks.

The Court observed that KSC Industries’ EVERYDAY word and device marks are visually, structurally, and phonetically similar to the EVEREADY marks. The Court further stated that KSC Industries’ adoption and use of the EVERYDAY marks is dishonest and intended to ride on Eveready’s goodwill in its well-known EVEREADY marks as well as violate its copyrights over the artistic works. Therefore, the Court restrained KSC Industries or anyone acting on its behalf from manufacturing, exporting, selling, offering for sale, advertising, or directly or indirectly, dealing with any goods/ packaging under its deceptively similar EVERYDAY marks until the next hearing.

Citation: Eveready Industries India Limited vs KSC Industries & Ors, High Court of Delhi, 21st March, 2024, [CS(COMM) 251/2024]

Authored by Ms. Swathi Muthukumar, Trademark Team, BananaIP Counsels.

Reviewed and confirmed by Ms. Benita Alphonsa Basil, Trademark Team, BananaIP Counsels.


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