Sanjeeth Hegde

Senior Partner – Entertainment Law & IP Licensing

Sanjeeth Hegde is a Senior Partner and Chief Strategy Officer at BananaIP (BIP) Counsels and specializes in IP strategy, licensing, and entertainment law. Over the years he has worked for some of the leading Fortune 500 companies such as ADM and EMC-Dell. He holds a Juris Doctorate and Masters in Intellectual Property, Commerce and Technology law degrees from Franklin Pierce Law Center (UNH School of Law). He also teaches at premier institutions such as National Law School of India University and Indian Institute of Management Bangalore. Some of Sanjeeth’s clients include Yash Raj Films, Dharma Productions, Essilor, Peps Industries, and Bosch. From time to time he also advises select start-ups and SMEs.

Focus Areas

Copyright and Trademark Practice, Media & Entertainment Practice, Technology Licensing, Digital IP, IP Partnerships and Alliances, IP Valuation

Education

Bachelor of Arts in Development Economics & International Development, Long Island University, USA
Masters in IP, Commerce, and Technology, University of New Hampshire School of Law, USA
Doctor of Jurisprudence, University of New Hampshire School of Law, USA

Experience

Over 15 years of progressive experience in IP management across products, technology and knowledge-based sectors
Advanced expertise in IP mining, protection and monetization for content, data and digital industries
Strategic advisor for film and music production houses on acquisition, creation and commercialization of IP portfolios
Trained in Project Management and Six Sigma
Regularly designs and delivers IP related courses at leading law and business schools

Research Interests

Effective methods for IP portfolio creation and management in entertainment industry
Changing legal landscape in digital media

Interests/Hobbies

Travel and Exploration
Trekking
Gastronomy

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