Tag: Trademark Dilution

Trademark Cases 2021 - Part 3

Latest Trademark Cases in 2021 – Part 3

This running post provides a summary of the latest Indian Trademark cases in 2021, decided by various Courts and tribunals in the country. Sony Corporation vs. K. Selvamurthy In this case, Sony Corporation filed a trademark infringement suit  claiming dilution of its well-known SONY trademark against a sole proprietor running a tours and travels business under the name, Sony Tours and Travels. After analyzing the facts before it, the District Court came to the conclusion that the defendant did not take…

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This image depicts several well known brand logos such as McDonald's and Coca-Cola. This post is about the transborder reputation of well known marks. Click on the image to read the full post.

Introduction to Well-Known Trademarks and Trademark Dilution

    This post was first published on June 30th, 2014.   Generally, trademark protection is limited to the protection against unauthorized use of a trademark on identical or similar goods or services. The deceptive similarity and likelihood of confusing elements are not applicable in cases where an alleged conflicting mark is used in respect of dissimilar and/or unrelated goods and services. For example, the use of the mark KODAK for hotels or catering services would not amount to trademark infringement under the…

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The image depicts the logo of Google. This image is relevant as the post is about Google Street View. To read the post click here.

Trademark Infringement on E-Commerce platforms: Google AdWord case

Google is the world’s most famous search engine. Google's mission is to “organize the world’s information and make it universally accessible and useful.” The major portion of Google's profit is through its highly successful program AdWords, which provides advertisers advertising space for related searches. AdWords is a program that helps companies to advertise and promote their products or services on Google’s websites. The program works by providing highly relevant ads and suggestions to third party users when they enter keywords…

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