This presentation was delivered by Dr. Kalyan C. Kankanala at GNLU as a part of the entertainment law course offered for LLB students. The presentation covers:
Meaning of intellectual property;
Nature of protection offered by IP;
Different species of Intellectual Property, and their relevance to entertainment industry:
Role of Patents in Entertainment Business;
Copyrights and Entertainment;
Trade Marks and their relevance to entertainment industry;
Industrial Designs/Design Patents and their role in licensing and merchandizing;
Geographical Indications and their role in entertainment;
Trade Secrets in the Entertainment Industry;
Confidential Information and Entertainment Business; and
Role of Traditional Knowledge in the business of entertainment.
With the help of cases, examples and multi-media Dr. Kalyan’s presentation gives insights into various facets of IP and its role in the entertainment business.
About Dr. Kalyan C. Kankanala
Dr. Kalyan C. Kankanala manages the largest new age Intellectual Property Firm, BananaIP Counsels, headquartered at Bangalore, India. In addition to helping clients maximize business value from intellectual assets, Dr. Kalyan also consults for United Nations Industrial Development Organization (UNIDO), and teaches at premier institutions such as National Law School of India University, Bangalore, and Indian Institute of Management, Bangalore (IIMB).