In April, 2012, an anti-trust suit was filed against Apple for conspiring with book publishers to fix prices. The publishers agreed to give Apple a thirty percent margin in return for letting them control prices of eBooks on Apple Store. Amazon was at that time offering the eBooks as low as 9.99 dollars, and as a result the price of eBooks went up to 12.99 and 14.99 dollars. This was Apple's ploy to popularize its IPAD, which was launched in…