Brands enjoy huge importance as consumers today prefer different brands differently at different times and hence brands have a unique value to the consumers. However, they are of value not just to the consumers, but also of value to the suppliers and proprietors of the mark. A well-known trademark status is one of the biggest quality justification that any mark may possess. A well-known trademark status acts as a powerful safeguard from the risk of deceiving counterfeit products and thereby facilitates…