Celebrating 20 Years of IP Excellence

The featured image is that of two golden arches that symbolize, McDonald's logo. The post is about a recent case in which McDonald's won against Supermac. To read more click here

McDonald’s wins and is “lovin’ it”

  McDonald's recently won favour with the EU Office in a case of opposition which it filed against Supermac’s trademark application in the European Union, to prevent Supermac from registering its brandname as a trade mark in EU. Supermac had planned a major expansion in the UK, the EU and Australia. Supermac is an Irish origin fast food company started by Pat McDonagh, in 1978. The Mighty Mac double burger and the Chicken Snack Box has been popularised since then with revenues…

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