Tag: IP and marketing

The image is of a man's head and a light bulb above it. The post is about ideas and ip audits. To read more click here.

Finding Ideas, Inventions and Creations in Companies – IP Audits XII

Intellectual Property (IP) is like any other business tool, and a company must know how to use it to gain business and financial value. Simply put, Intellectual Property can add value to a company, provided the company wants it to add value, invests in IP appropriately, and knows how to derive value from IP. Many companies lose out on value from intellectual property because of lack of commitment, investment or knowledge. Value of IP Audits As outlined earlier, an IP…

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Start-up

Finding Ideas, Inventions and Creations in Companies: IP Audits VI

Case Experience 3 - IP Audit for a Start Up The case experiences are based on the 120 audits we had performed in India over the last ten years. The audits gave us invaluable insights into the role of IP in business in the Indian context, and we have tried to encapsulate some basic results/learnings at a macro level through these experiences. The names of companies and business details have been consciously avoided to comply with confidentiality covenants and professional…

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The image has a bulb and a pen drwan on it. The post is about discovering ideas and inventions as a part of Ip audits. To read more click here.

Finding Ideas, Inventions and Creations in Companies: IP Audits IV

Case Experience 1 - IP Audit at a Large Multi-National Company The case experiences are based on the 120 audits we had performed in India over the last ten years. The audits gave us invaluable insights into the role of IP in business in the Indian context, and we have tried to encapsulate some basic results/learnings at a macro level through these experiences. The names of companies and business details have been consciously avoided to comply with confidentiality covenants and…

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Intellectual Property

Finding Ideas, Inventions and Creations in Companies – IP Audits III

  Every company has a ton of ideas, potential intellectual assets, waiting to be found. Excavating/Mining all of them is not very easy because they are often lurking in the haystack of information, materials and minds. The task requires special research skills, knowledge of business processes, unique people skills, extensive document review, and keen/informed minds. The quantity and quality of ideas that can be mined always depends on the skills and abilities of the miner/auditor. The Process The process of finding…

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Intellectual Property

Finding Ideas, Inventions and Creations – IP Audits II

  Discovering ideas in a company is an important, but a very difficult task to accomplish. Three basic factors, among others, make the process of discovery very complex and arduous. They are: Internal biases; External environment; and knowledge and process issues. R & D and engineering divisions of many companies in India have an inherent bias against IP protection, and often take up IP activities only due to pressure from the senior management, and not because they believe…

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