Business of IP & Start-ups – A presentation by Dr. Kalyan C. Kankanala at the Indian Institute of Management Bangalore (IIM-B)

The following presentation was delivered by Dr. Kalyan C. Kankanala, Managing Partner BananaIP Counsels, at the Indian Institute of Management Bangalore (IIM-B), for their workshop titled ‘Entrepreneurial Ecosystem in Bengaluru’ as part of the Global Network of Advanced Management (GNAM) program . The workshop was attended by students from prestigious universities such as Yale, Hong Kong University etc. The presentation is titled Business of IP & Start-ups and covers the following topics: Nature of IP and Forms Startups and IP IP Integration Example of a pharma start-up Example of a mobile technology start-up Example of an eCommerce start-up Example of a merchandising...