Tag

well-known trademark

12 articles

The ‘Principal choice’ is Officer’s Choice!

Allied Blenders and Distillers Limited took on a rival bottler’s “Principal Choice” mark in a fight over its famous Officer’s Choice trademark. With the defendants silent and unrebutted,…

Gaurav Mishra · 23 Jul 2026

The Indian Express case

The Bombay High Court held that using 'Indian Express' in a different script amounts to trademark infringement, protecting the mark’s well-known status. The judgment clarifies the interplay between…

Intellepedia · 24 Nov 2015