Mind your L’s and M’s: Licensing & Merchandising – Part 1

This article analyses the growth of licensing and merchandising in India, highlighting trends in intellectual property, movie, and celebrity merchandise. It further explores market drivers and outlines the legal risks involved, to be discussed in subsequent posts.

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Ideas, Concepts, Scripts & Stories – Protecting Ideas in the Entertainment Industry Part I

The post discusses the protection of ideas in the entertainment industry, particularly under Indian copyright law. It addresses the limitations of idea protection, the risks of idea theft, and the significance of formal agreements and registrations for writers. The analysis is clear, objective, and rooted in legal principles.

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