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Tag: brand strategy

Why the Name BananaIP? Why Not?

Author: Dr. Kalyan Kankanala
September 7, 2017
Intellectual Property, IP Commercialization/Licensing

Dr Kalyan Kankanala shares the story behind the distinctive name BananaIP and its significance for the firm’s identity. The post explores the value of creativity and distinctiveness in intellectual property law.

READ MORE Read more about Why the Name BananaIP? Why Not?

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