Safeguarding Digital Identity in the age of Deepfakes: An analytical study of AI regulation in India with special reference to Personality Rights jurisprudence

A modern workspace scene showing a computer monitor displaying a digitally reconstructed human face with labels like “Deepfake Technology” and “Personality Rights,” alongside legal icons. On the desk are a gavel, legal documents titled “AI Regulation in India,” coffee cups, and stationery, symbolizing the legal regulation of deepfakes and protection of digital identity. Featured image for article: Safeguarding Digital Identity in the age of Deepfakes: An analytical study of AI regulation in India with special reference to Personality Rights jurisprudence

How India’s courts and policymakers are grappling with deepfakes, celebrity personality rights, and the urgent need for a modern legal framework to regulate GenAI misuse.

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Unauthorized Commercial Use of Persona of Andhra Pradesh Deputy CM Pawan Kalyan: Delhi HC Intervenes

In the background of merchandise such as t-shirts, mugs, an overlay text stating 'Unauthorized Commercial Use of Persona of Andhra Pradesh Deputy CM Pawan Kalyan: Delhi HC Intervenes' Featured image for article: Unauthorized Commercial Use of Persona of Andhra Pradesh Deputy CM Pawan Kalyan: Delhi HC Intervenes

The Delhi High Court intervened to protect actor and Andhra Pradesh Deputy CM Pawan Kalyan’s personality and publicity rights from unauthorized commercial use, including AI-generated impersonations. The Court granted interim injunctions, emphasizing the enforceability of celebrity rights under Indian law.

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Personality Rights Infringement via Deepfakes and Digital Misuse

Concept image showing legal balance scales and a gavel symbolizing justice, with a shadowed human figure in the background and a laptop displaying digital media icons and the text 'Safeguarding personality rights in the age of AI and deepfakes'. Featured image for article: Personality Rights Infringement via Deepfakes and Digital Misuse

The Bombay High Court’s decision in Suniel Shetty vs John Doe addresses personality rights infringement caused by deepfakes and digital misuse. The judgement clarifies the scope of legal remedies for celebrities and the obligations of online platforms under Indian law.

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Aishwarya Rai Gets Court Relief Against Deepfakes, Fake Merchandise, and Online Impersonation

Aishwarya Rai Gets Court Relief Against Deepfakes, Fake Merchandise, and Online Impersonation Featured image for article: Aishwarya Rai Gets Court Relief Against Deepfakes, Fake Merchandise, and Online Impersonation

In the case of Aishwarya Rai Bachchan vs Aishwaryaworld.Com, the Delhi High Court restrained several websites, online sellers, and digital content creators from misusing the identity of the celebrity through unauthorised merchandise, websites, AI-generated impersonations, and obscene deepfakes.

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Telugu Actor Manchu Vishnu gets a John Doe Order to prevent misuse of his Name, voice and Likeness

The Delhi High Court has issued an interim John Doe order in favour of Telugu actor Manchu Vishnu to prevent unauthorised use of his name, voice, and likeness by content creators. This case highlights judicial protection of personality and publicity rights under Indian law.

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Court halts release of film exploiting Karan Johar’s celebrity status

The Bombay High Court halted the release of a film using Karan Johar’s name, citing unauthorised exploitation of his celebrity status. The court recognised his personality rights and restrained the defendants from using his name or attributes in the film.

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Copyright and Entertainment Law series posts: 2014

This compilation reviews major topics in Indian copyright and entertainment law, including recent legal developments, licensing, and personality rights. The series delivers clear, structured analysis for readers seeking insights into intellectual property in the entertainment sector.

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