McDonald’s | Intellepedia

McDonald’s Big Mack Suit Against Hungry Jack’ Big Jack, Rajasthan Royals Partners with APIS Honey and more

This bulletin presents recent trademark law updates, including major infringement suits, brand licensing deals, and domain name disputes. Key cases such as McDonald’s action against Hungry Jack and the Bombay High Court’s order against Emami are discussed, along with new partnerships in sports and food sectors.

McDonald’s Wins EU ‘MacCoffee’ Trademark Dispute

The EU General Court ruled in favour of McDonald’s, preventing Future Enterprises from registering ‘MacCoffee’ as an EU trademark. The court found a likelihood of consumer confusion and upheld the protection of McDonald’s established reputation.

McDonald’s wins and is “lovin’ it”

McDonald’s has prevailed in its opposition to Supermac’s trademark application before the EU office, citing potential consumer confusion. The ruling restricts Supermac from using its brand name for fast food services in the EU but allows use for other products, with an option to appeal.

Burger King and McDonald’s: Can Taste be Patented?

This post examines whether taste can be patented in India, analysing the legal complexities of patenting food products versus protecting them as trade secrets. It discusses the requirements for food patents and the challenges of demonstrating novelty in taste.