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Safeguarding Digital Identity in the age of Deepfakes: An analytical study of AI regulation in India with special reference to Personality Rights jurisprudence

A modern workspace scene showing a computer monitor displaying a digitally reconstructed human face with labels like “Deepfake Technology” and “Personality Rights,” alongside legal icons. On the desk are a gavel, legal documents titled “AI Regulation in India,” coffee cups, and stationery, symbolizing the legal regulation of deepfakes and protection of digital identity.

How India’s courts and policymakers are grappling with deepfakes, celebrity personality rights, and the urgent need for a modern legal framework to regulate GenAI misuse.

Publicity Rights in India (Part I)

This post provides an analytical overview of publicity rights in India, focusing on celebrity protection from unauthorized commercial use. It discusses legal boundaries, enforcement mechanisms, and key judicial decisions.

D.M. Entertainment Pvt. Ltd. v. Baby Gift House and Ors.

The Delhi High Court’s decision in D.M. Entertainment v. Baby Gift House clarified the contours of the right of publicity in India. The case involved unauthorized commercial use of Daler Mehndi’s persona, resulting in findings of infringement, false endorsement, and passing off.

Social Media and Intellectual Property (IP): Part V – Publicity Rights and Celebrity Rights

This post explores publicity rights and celebrity rights in the context of social media in India. It highlights prevalent legal risks, notable cases, and provides businesses with clear strategies to manage compliance and avoid infringement.