Cricket – 3D Optimised Advertising
Cricket advertising in India has evolved from player endorsements to innovative 3D ground promotions. This analysis reviews legal and commercial trends in sports marketing, focusing on techniques that…
endorsement
2 articles
Voices and Celebrity Rights – Furlenco, Amitabh, Arvind, and Arnab
The article explores whether Furlenco’s use of celebrity-like voices in advertisements infringes publicity rights under Indian law. It analyses legal exemptions and the complexities in determining fair use…