The Madras High Court rejected Monster Energy’s trademark application, finding “Energy for the Journey” was generic and lacked distinctiveness. The decision clarifies the legal threshold for trademark registrability under Indian law.
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Should Distinctiveness Have Anything to Do with Dilution – By Nandan Pendsey, IP Attorney, USA
This article explores the relationship between distinctiveness and trademark dilution, tracing the evolution of dilution remedies in US law. It highlights the importance of preserving the uniqueness of highly distinctive marks beyond traditional infringement actions.
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