Personality Rights Infringement via Deepfakes and Digital Misuse

Concept image showing legal balance scales and a gavel symbolizing justice, with a shadowed human figure in the background and a laptop displaying digital media icons and the text 'Safeguarding personality rights in the age of AI and deepfakes'. Featured image for article: Personality Rights Infringement via Deepfakes and Digital Misuse

The Bombay High Court’s decision in Suniel Shetty vs John Doe addresses personality rights infringement caused by deepfakes and digital misuse. The judgement clarifies the scope of legal remedies for celebrities and the obligations of online platforms under Indian law.

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