Safeguarding Digital Identity in the age of Deepfakes: An analytical study of AI regulation in India with special reference to Personality Rights jurisprudence

A modern workspace scene showing a computer monitor displaying a digitally reconstructed human face with labels like “Deepfake Technology” and “Personality Rights,” alongside legal icons. On the desk are a gavel, legal documents titled “AI Regulation in India,” coffee cups, and stationery, symbolizing the legal regulation of deepfakes and protection of digital identity. Featured image for article: Safeguarding Digital Identity in the age of Deepfakes: An analytical study of AI regulation in India with special reference to Personality Rights jurisprudence

How India’s courts and policymakers are grappling with deepfakes, celebrity personality rights, and the urgent need for a modern legal framework to regulate GenAI misuse.

Read more about Safeguarding Digital Identity in the age of Deepfakes: An analytical study of AI regulation in India with special reference to Personality Rights jurisprudence

Personality Rights Infringement via Deepfakes and Digital Misuse

Concept image showing legal balance scales and a gavel symbolizing justice, with a shadowed human figure in the background and a laptop displaying digital media icons and the text 'Safeguarding personality rights in the age of AI and deepfakes'. Featured image for article: Personality Rights Infringement via Deepfakes and Digital Misuse

The Bombay High Court’s decision in Suniel Shetty vs John Doe addresses personality rights infringement caused by deepfakes and digital misuse. The judgement clarifies the scope of legal remedies for celebrities and the obligations of online platforms under Indian law.

Read more about Personality Rights Infringement via Deepfakes and Digital Misuse

Delhi HC Orders Takedown of Fake Videos of Journalist Sudhir Chaudhary

Man wearing a white mask sitting at a desk in front of a computer Featured image for article: Delhi HC Orders Takedown of Fake Videos of Journalist Sudhir Chaudhary

The Delhi High Court has ordered Meta, Google, and others to promptly remove AI-generated fake videos defaming journalist Sudhir Chaudhary. Recognising the urgent harm, the Court mandated swift takedown and preservation of critical data for investigation.

Read more about Delhi HC Orders Takedown of Fake Videos of Journalist Sudhir Chaudhary

Aishwarya Rai Gets Court Relief Against Deepfakes, Fake Merchandise, and Online Impersonation

Aishwarya Rai Gets Court Relief Against Deepfakes, Fake Merchandise, and Online Impersonation Featured image for article: Aishwarya Rai Gets Court Relief Against Deepfakes, Fake Merchandise, and Online Impersonation

In the case of Aishwarya Rai Bachchan vs Aishwaryaworld.Com, the Delhi High Court restrained several websites, online sellers, and digital content creators from misusing the identity of the celebrity through unauthorised merchandise, websites, AI-generated impersonations, and obscene deepfakes.

Read more about Aishwarya Rai Gets Court Relief Against Deepfakes, Fake Merchandise, and Online Impersonation