Captain Morgan Prevails Over Captain Blue in Trade Mark Dispute

Two sailing ships at sea with oversized bottles (blue and amber) on their decks; text reads "Who’s the Real Captain?" with a pirate hat graphic. Featured image for article: Captain Morgan Prevails Over Captain Blue in Trade Mark Dispute

The Delhi High Court has ruled in favour of Diageo’s “Captain Morgan” trademark, rejecting the registration of “Captain Blue” due to deceptive similarity and absence of bona fide use. The decision reinforces the importance of prior use and consumer recognition in trademark law.

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