This post explores how businesses can commercialize intellectual property in India, focusing on trademarks and patents. It analyses practical strategies like licensing, sale, and brand development for effective monetization of IP.
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Will the Kingfisher brand take off?
Kingfisher Airlines’ trademarks will be auctioned by banks to recover unpaid loans, raising questions about their current value and legal ownership. The case highlights key issues in brand valuation and Indian trademark law amidst insolvency.
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Brands and trademarks are central to the valuation and competitive edge of FMCG companies. This post outlines the importance of effective trademark strategies and legal measures to protect brands in the fast moving consumer goods sector.
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