Why the Name BananaIP? Why Not?
Dr Kalyan Kankanala shares the story behind the distinctive name BananaIP and its significance for the firm's identity. The post explores the value of creativity and distinctiveness in…
brand strategy
1 article
1 article
Dr Kalyan Kankanala shares the story behind the distinctive name BananaIP and its significance for the firm's identity. The post explores the value of creativity and distinctiveness in…