Apple Pay aims to transform the banking sector through secure, person-to-person mobile payments using NFC and robust encryption. Its exclusivity to Apple devices and anticipated market impact raise significant questions for both competitors and the future of digital transactions.
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Existing Trademark blocks Apple Watch sale in Switzerland
Apple cannot launch the Apple Watch in Switzerland due to a prior trademark owned by Leonard, covering both the name and logo. This restriction highlights the legal challenges of international intellectual property enforcement.
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