In the case of Kent Ro Systems Limited v. Kent Cables Private Limited, two businesses using the same mark KENT clashed over who could sell fans under that mark. One side relied on its strong reputation in water purifiers and home appliances. The other relied on earlier adoption of KENT for electrical goods and evidence of fan sales over several years. The Division Bench upheld the interim restraint against Kent RO and left the final rights to be decided at trial.
Read more about KENT can’t do it! Court proves it’s not a big FAN of Kent’s Brand Stretch, backs prior use