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Trademarks

The ‘Principal choice’ is Officer’s Choice!

Allied Blenders and Distillers Limited took on a rival bottler’s “Principal Choice” mark in a fight over its famous Officer’s Choice trademark. With the defendants silent and unrebutted, did the Delhi High Court still need a full trial to grant…

Gaurav Mishra · 23 Jul 2026

Trademarks

Who is the best POSTMAN?

A two-decade fight between the Oomerbhoy family's 'POSTMAN' groundnut oil brand and a rival's 'Super Postman' mark reached the Delhi High Court, testing abandonment,…

Gaurav Mishra · 17 Jul 2026