Summary
This post analyses the experience of a large Bollywood production house facing challenges with disorganised IP portfolios and inadequate legal support. The company sought to enhance returns from licensing and merchandising by optimising its intellectual property management. Strategic interventions included a comprehensive IP audit, establishment of standard policies and processes, and implementation of organised licensing programmes. As a result, the production house achieved improved revenue generation, clearer ownership structures, and more effective legal and business integration. The case demonstrates the importance of structured IP management in the Indian entertainment sector.
Nature of the company: Large Production House
Why they approached us:
- The IP portfolio of the company was not well organized.
- Legal support lacked business/industry understanding.
- Produced some of the best movies/music in Bollywood, and were looking to maximize returns from licensing, and merchandizing.
What did we do:
- Performed a comprehensive IP Audit, and established policies/processes to take care of ownership, licensing, and other activities.
- Initiated an organized licensing program, and built systems for optimal utilization of rights.
- Built an inventory, standard templates, and licensing processes.
Impact:
- Enhanced business returns from content.
- Opened new avenues of revenue generation.
- Clear ownership, and informed license management.
- A very well organized legal support structure, with keen business acumen.
