OHIM has transitioned to EUIPO, introducing key reforms in trademark registration and protection within the EU. The changes include a new fee structure, updated classification rules, and expanded powers for trademark proprietors, reflecting a move towards greater legal harmonization.
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McDonald’s wins and is “lovin’ it”
McDonald’s has prevailed in its opposition to Supermac’s trademark application before the EU office, citing potential consumer confusion. The ruling restricts Supermac from using its brand name for fast food services in the EU but allows use for other products, with an option to appeal.
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