Tag: logo vs word trademarks

In the case of Haveli Restaurant and Resorts Limited vs Registrar of Trade Marks and Another, the court examined whether long standing use of a brand name and registration of logos could convert a commonly used word into exclusive trademark property. The court considered the nature of the word HAVELI, its widespread use in the hospitality sector, and whether consumers were likely to associate that word with only one restaurant chain. The court rejected the claim that registration of a logo or a composite mark could confer exclusive rights over a common word.