In the case of M/S Ads Agro Industries Pvt Ltd vs The Registrar of Trade Marks, a liquor company applied to register the mark TAJPURIYA for alcoholic beverages. The Trade Marks Office first objected that the mark was geographical. However, in the final refusal order, it stated that TAJPURIYA was the name of an indigenous tribe associated with alcohol rituals. The High Court examined whether such a change in grounds was legally valid.
Read more about A tipsy decision by the Trademark office? Court clarifies on geographical association of TAJPURIYA