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Tag: distinctiveness of trademarks

SoEasy™: Not So Easy to Trademark

SoEasy ™: Not So Easy to Trademark Featured image for article: SoEasy™: Not So Easy to Trademark
Author: Intellepedia
December 30, 2025
Trademarks, Case Reviews, Intellectual Property

SoEasy shows that it is not always so easy to refuse a mark as laudatory: once the mental-leap test was applied, the SoEasy trademark comfortably cleared the distinctiveness hurdle.

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