Numerical Trademarks and Their Registrability: A Review of the 2929 Case

A stylized illustration of a black steam locomotive pulling four red cargo wagons. Each wagon is labeled with a large white number: 555, 501, 91, and 2929, respectively, from front to back. The train and its wagons symbolize the addition of "2929" numerical trademark to the existing numerical trademarks registered with the Trademark office. Featured image for article: Numerical Trademarks and Their Registrability: A Review of the 2929 Case

The Delhi High Court has recently allowed the registration of the numerical mark ‘2929’ for cosmetic products. The Court stated that numerals can function as any other trademarks if they are distinctive. In the case, the Court overturned the decision of the Registrar of Trademarks that rejected the 2929 mark on the ground that numeral marks are not distinctive and therefore, cannot be registered.

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