Tag

competitive advantage

3 articles

Relevance of IP to Business

Intellectual property serves as a strategic tool for Indian businesses when integrated thoughtfully into their overall plans. This article provides a stepwise approach to recognising and utilising IP,…

Dr. Kalyan Kankanala · 25 Jul 2019

Extracting IP Value

Intellectual property protection alone is no longer sufficient for Indian companies seeking competitive advantage. This analysis explores strategic IP management, including audits and commercialization, to maximize IP value.…

Dr. Kalyan Kankanala · 12 Feb 2019