‘How to’ of IP Commercialization – I
This post explores how businesses can commercialize intellectual property in India, focusing on trademarks and patents. It analyses practical strategies like licensing, sale, and brand development for effective…
brand valuation
3 articles
Will the Kingfisher brand take off?
Kingfisher Airlines’ trademarks will be auctioned by banks to recover unpaid loans, raising questions about their current value and legal ownership. The case highlights key issues in brand…
Fast Moving Consumer Goods Industry
Brands and trademarks are central to the valuation and competitive edge of FMCG companies. This post outlines the importance of effective trademark strategies and legal measures to protect…