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Safeguarding Digital Identity in the age of Deepfakes: An analytical study of AI regulation in India with special reference to Personality Rights jurisprudence

A modern workspace scene showing a computer monitor displaying a digitally reconstructed human face with labels like “Deepfake Technology” and “Personality Rights,” alongside legal icons. On the desk are a gavel, legal documents titled “AI Regulation in India,” coffee cups, and stationery, symbolizing the legal regulation of deepfakes and protection of digital identity.

How India’s courts and policymakers are grappling with deepfakes, celebrity personality rights, and the urgent need for a modern legal framework to regulate GenAI misuse.

Personality Rights Infringement via Deepfakes and Digital Misuse

Concept image showing legal balance scales and a gavel symbolizing justice, with a shadowed human figure in the background and a laptop displaying digital media icons and the text 'Safeguarding personality rights in the age of AI and deepfakes'.

The Bombay High Court’s decision in Suniel Shetty vs John Doe addresses personality rights infringement caused by deepfakes and digital misuse. The judgement clarifies the scope of legal remedies for celebrities and the obligations of online platforms under Indian law.

Right to be Forgotten: Google Wins Geo-blocking Case in EU

The EU Court clarified that Google is not required to de-reference personal data globally under the right to be forgotten, endorsing geo-blocking for EU Member States. The decision defines the territorial reach of privacy rights for search engines within the EU.

Personality Rights in India – Part I

This post explores personality rights in India, focusing on the right to publicity and its legal development. It discusses how these rights are recognized through privacy and case law, with special emphasis on celebrities.

Social Media and IP : Part XI – Best Practices for Businesses

This article outlines key best practices for Indian businesses to manage intellectual property and legal risks on social media. It covers policy development, compliance, and strategies for brand and content protection. The guidance aims to help businesses maximise social media benefits while mitigating legal exposure.

Data Protection Battle that Facebook Inc. lost

The New York court’s decision on Facebook’s challenge to search warrants highlights significant legal issues around data protection and privacy rights. The ruling addresses the balance between criminal investigations and constitutional protections for social media users.

Copyright Contract Case: Phoolan Devi

This post reviews leading cases where Section 57 of the Copyright Act influenced copyright licensing contracts in India. It compares the outcomes of the Phoolan Devi and Sai Paranjpaye cases, highlighting the legal nuances of moral rights and authorial protection.

Fighting Pirates – Copyright v. Privacy

This post explores the legal tension between copyright enforcement and privacy rights in online piracy cases. It provides an objective analysis of recent litigation involving ISPs and copyright holders, focusing on the challenges of balancing privacy with effective enforcement.