In the case of Pernod Ricard India Pvt Ltd vs Karanveer Singh Chhabra, the Supreme Court of India considered whether the respondent’s use of the mark “LONDON PRIDE” for whisky prima facie amounted to trademark infringement and passing off. The appellants alleged that the respondent copied elements of their registered marks “BLENDERS PRIDE”, “IMPERIAL BLUE”, and “SEAGRAM’S”, including their packaging, colour scheme, and embossed bottles. After reviewing the arguments and legal framework, the Court declined to grant interim relief, holding that the marks were not deceptively similar and that the term “PRIDE” could not be monopolised.
Read more about Trademark Pride and Precedent: Blenders Pride, London Pride, and Imperial Blue on the Rocks