In the case of Mattel, Inc. vs. Padum Borah & Ors, the Delhi High Court barred the use of the word ‘BARBIE’ by a hospitality business, holding that the use of the iconic trademark for unrelated services was likely to cause confusion and dilute the brand. The Court observed that the Defendant’s use of identical marks with stylized pink logos constituted dishonest adoption and granted an injunction to protect the Plaintiff’s rights.
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