Summary
This post discusses how a leading food products company addressed inefficiencies in its trademark portfolio, which included excessive duplicate filings and maintenance of expired marks. Through a comprehensive due diligence and compliance review, each trademark was evaluated for business and legal value. The company received a detailed report recommending specific actions for each mark, resulting in a streamlined and compliant portfolio. Unnecessary trademarks were dropped and lapsed marks revived, aligning the portfolio with the company’s business objectives. The process ensured legal and business clarity while reducing unnecessary costs.
Nature of the company: A leading food products company
Why they approached us:
- Filed more than two thousand trade marks, but the portfolio was in disarray.
- Spending lot of money on duplicate filings, and maintenance of dead marks.
- Needed a third party review of the value of their trademark portfolio.
What did we do:
- Performed a thorough due diligence, and compliance check.
- Analyzed the value of each mark based on business/legal parameters.
- Submitted a comprehensive report on the trade mark portfolio with specific comments, and action points for each mark in the inventory.
Impact:
- A clean portfolio in line with business goals.
- All compliance requirements were adhered, and lapsed trademarks revived.
- Dropped unnecessary trademarks.
- Left with a well classified portfolio based on business value.