Registration services covering prosecution through grant, portfolio management, renewals, and ongoing administration
The Trademark registration practice handles matters from examination response through to grant and ongoing portfolio maintenance, including renewals, assignments, and administrative actions.
Services span the complete post-filing lifecycle: responding to examination reports, managing opposition proceedings, obtaining registration certificates, processing renewals, recording ownership changes, and maintaining portfolio records. The practice supports both individual registrations and enterprise portfolios with thousands of marks.
For organisations managing substantial trademark portfolios, the practice provides structured administration including renewal calendaring, cost forecasting, status reporting, and integration with in-house management systems. Experience ranges from first-time registrants through to multinational corporations requiring consistent global portfolio standards.
Services covering the complete Trademark registration and maintenance lifecycle.
Handling objections raised in examination reports and advancing applications toward acceptance.
Managing opposition matters whether defending applications or opposing conflicting marks.
Processing through to registration and obtaining formal documentation.
Managing trademark renewals to maintain registration validity.
Recording ownership changes and processing trademark transfers.
Recording license arrangements and registered user agreements.
Key information about maintaining Trademark registrations through timely renewals.
Trademark registrations are valid for 10 years from the filing date. Renewal extends validity for successive 10-year periods indefinitely.
Renewal applications can be filed up to 6 months before expiry. This advance filing is recommended to avoid surcharges and administrative complications.
Renewals can be filed within 6 months after expiry with payment of a surcharge. After this period, the mark is removed from the Register.
A removed mark may be restored within 6 months of removal (12 months total from expiry) through a restoration application with additional fees.
Registered marks not used for 5 years and 3 months are vulnerable to cancellation through rectification proceedings. Renewal does not protect against non-use challenges.
Workflow for recording trademark ownership transfers with the Registry.
Drafting or reviewing the assignment deed covering the mark, goodwill, and any associated rights.
Execution of assignment deed by assignor and assignee with appropriate formalities.
Filing TM-P application with the Registry along with assignment deed and prescribed fee.
Examination by Registry. Advertisements may be required in certain cases.
Assignment recorded in Register. Updated certificate reflects new ownership.
Drafting or reviewing the assignment deed covering the mark, goodwill, and any associated rights.
Execution of assignment deed by assignor and assignee with appropriate formalities.
Filing TM-P application with the Registry along with assignment deed and prescribed fee.
Examination by Registry. Advertisements may be required in certain cases.
Assignment recorded in Register. Updated certificate reflects new ownership.
Structured management services for organisations with substantial trademark holdings.
Comprehensive review of existing registrations to identify gaps, redundancies, and rationalisation opportunities.
Systematic renewal tracking and processing across the portfolio.
Regular reporting on portfolio status, activities, and costs.
Coordination with client docketing and management systems.
Situations requiring Trademark registration and portfolio management services.
Following corporate mergers or acquisitions, trademark portfolios require systematic transfer and consolidation. This involves bulk assignment recordals, name harmonisation, and portfolio rationalisation to eliminate duplicates across merged entities.
Internal restructuring—spinning off divisions, creating subsidiaries, or reorganising business units—requires corresponding trademark transfers. Proper recordal ensures the correct entity holds rights aligned with business operations.
Franchise systems require proper trademark licensing structures with quality control provisions. Registered user recordals provide notice of authorised use and strengthen enforcement positions.
Mature portfolios often contain marks no longer in use, redundant variations, or registrations in abandoned classes. Rationalisation involves strategic abandonment, consolidation, and reallocation of resources to active marks.
Expanding into new markets requires coordinated filing and registration across jurisdictions. Centralised portfolio management ensures consistent coverage and efficient resource allocation.
Trademark registration and portfolio management across diverse industries.
Common questions about Trademark registration and portfolio management
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