Large Production House

Nature of the company: Large Production House

 

Why they approached us:

• The IP portfolio of the company was not well organized.
• Legal support lacked business/industry understanding.
• Produced some of the best movies/music in Bollywood, and were looking to maximize returns from licensing, and merchandizing.

What did we do:

• Performed a comprehensive IP Audit, and established policies/processes to take care of ownership, licensing, and other activities.
• Initiated an organized licensing program, and built systems for optimal utilization of rights.
• Built an inventory, standard templates, and licensing processes.

Impact:

• Enhanced business returns from content.
• Opened new avenues of revenue generation.
• Clear ownership, and informed license management.
• A very well organized legal support structure, with keen business acumen.