A trademark, in simple words, is a word, phrase, symbol or design, or a combination of the same that identifies and distinguishes the source of goods or services of one party from those of others. Consumers also identify trademarks with a particular quality of goods or services. Therefore, trademarks have become one of the most valuable assets of a business that continuously increases in value with the growing brand recognition and consumer loyalty of a particular good or service. BananaIP helps you get your trademark registration in Mumbai.
Trademark protection is generally granted to unique and fanciful words. Hence, it is advisable for the proprietor to come up with a distinctive trademark that can aid in building brand reputation as well as brand recall by the consumers. A trademark search can be conducted as part of a risk clearance process so as to ensure that the there are no identical or similar marks that could hinder the trademark registration in Mumbai.
Filing of an application for the registration of the trademark is the next step. It is advisable to file the trademark application under the most important of class of goods or services at the earliest. Obtaining registration for a trademark is crucial so as to increase the brand value associated with the mark as well as to prevent competitors from taking unfair advantage through the use of identical or similar marks.
Entrepreneurs, in addition to filing the trademark application, must also ensure that proper IP notices are placed wherever the mark is being used. With respect to trademarks, the mark should be accompanied by an ‘R’ in a circle (if the mark is registered) or a ‘TM’ as superscript (if the trademark application is filed for registration).
Considering that a trademark is the single largest source of intangible value of a business, it is of prime importance that every entrepreneur must adopt the most effective strategy for the protection of its trademark. Choosing the right IP attorney who can aid an entrepreneur in assessing and managing the risks is therefore, crucial.