Using Intellectual Property Rights to Build Your Business

Start Ups and the Business of Intellectual Property

Intellectual Property (IP) plays a multi-dimensional role in every creative, knowledge and technology driven company and its role is more pertinent to a start up. Its potential to build a layer of competitive advantage, safeguard business vantage, raise investment, prevent misappropriation and enhance valuation, makes IP an important element of every start ups business and growth strategy. As the value of IP to a start up varies based on a multitude of factors ranging from the nature of business to financial resources, it is important for every entrepreneur to understand IP in the context of his business and circumstances. The emphasis of the start up should not only be on protecting and owning IP but also on mitigating risks from IP of third parties. To put it crisply, if used in the right way, IP can help an entrepreneur start up, survive and succeed.

Regardless of what size or type of an organization you are, to extract the optimal value from the IP generated in your organization, the organization has to be aware of the existence of the IP, the value of the IP, monetary and competitive among others, and the way to manage such IP effectively.

So, come join us on the 18th of September, 16th of October or 13th November, 2015 for a full day seminar to understand the state of IP and its importance for Startups, Entrepreneurs and SME’s.  The Seminar is brought to you by SiNApSE, India’s leading IP industry tracker and powered by BananaIP.

The seminar will cover the following –

Session 1– Fundamentals of IP
Session 2– IP Process and Procedures
Session 3– Leveraging IP to Create Business Value
Session 4– IP Commercialization

Do drop in to get insights about “How to use Intellectual Property Rights to Build Your Business?” from none other than Dr. Kalyan C. Kankanala, Founding Partner Brain League and Managing Partner BananaIP Counsels and Mr. Sanjeeth Hegde (J.D) Partner BananaIP Counsels.

BananaIP Counsels
1st Floor, Conference Room,
Kanakapura Road,
Bangalore, Karnataka


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Read our series on IP For Start-ups: