“The body says what words cannot.”
– Martha Graham
Dancers express ideas, stories, feelings, thoughts, etc., by movements, static or dynamic. They express and interact through their body, often accompanied by music, in artistic costumes, settings and lighting. A dance performance integrates several elements of creativity, many of which are protectable as intellectual property in the form of copyrights, industrial designs, and patents. Representations used by dancers can be protected as trademarks, and their identity under the publicity rights regime. Protecting IP provides dancers, choreographers, dance musicians, artists and lighting experts, the opportunity to license, merchandise and commercialise their work.
In today’s business context, a performance need not be the end for a dancer. It can be the beginning for their financial independence, commercial success and sustained revenues over a long period of time. Intellectual Property protection, licensing and commercialisation can open doors that are normally not available to dancers. From licensing of choreography to merchandising dance work, IP has the potential to make a difference to professional dancers and their financial standing.
Dancing with Intellectual Property
On 8th December, 2019, BananaIP’s Intellepedia is organising a session for dancers at BananaIP’s office at Bangalore. During the session, Dr. Kalyan Kankanala and his colleagues will discuss nuances of protecting different aspects of dance, opportunities and possibilities of licensing work of dancers, and options available to dancers to generate revenues. Dancers interested in the workshop may register here –
Venue: BananaIP Counsels, 3rd Floor, 3rd Main Road, JC Industrial Estate, Kanakapura road, Bangalore 560111.
Time: 2 PM (2 Hours)
Date: December 8th, 2019
Google Map Link: https://g.page/BananaIP?share
Contact Information: +91-9951116999 / email@example.com
Registration Fees: Rs 500 + Taxes