Business of IP- A Presentation by Dr. Kalyan C. Kankanala at CII Vizag
The following presentation was given by Dr. Kalyan C. Kankanala, Managing Partner BananaIP , at the ‘Sensitization Seminar on IPR for Electronics and ICT Sectors’ organized by Andhra Pradesh Technology Development and Promotion Centre (APTDC) of Confederation of Indian Industry (CII) in association with Department of Electronics & IT (DeitY) in Vizag. The seminar was attended by Entrepreneurs, Managers/Executives and Professionals in various functional areas such as Research and Development, Design, marketing, brand management, directors of organizations, Legal and IP departments, and others who seek to integrate IP strategy into the Business Management. The following topics were covered during the presentation.
- IP in Business
- Case Experiences
- Most Valuable?
- Intellectual Property-Meaning and Nature , Species
- Integrated Protection
- Business Value
- Quality of IP
- Gaining Value from IP
About Dr. Kalyan Kankanala
Dr. Kalyan C. Kankanala manages the largest new age Intellectual Property Firm, BananaIP Counsels, headquartered at Bangalore, India. In addition to helping clients maximize business value from intellectual assets, Dr. Kalyan also consults for United Nations Industrial Development Organization (UNIDO), and teaches at premier institutions such as National Law School of India University, Bangalore, and Indian Institute of Management, Bangalore (IIMB).