The Business of Building, Managing and Monetizing Intellectual Property Assets
Today, Intellepedia successfully conducted its yearly seminar on “Building an Intellectual Property Framework for your Organization”. In line with the tradition, the seminar brought together leading IP experts and senior management of companies to discuss business aspects of intellectual property, and ways to build, manage and commercialise IP assets. This year’s seminar hosted two reputed IP professionals, Dr. Kalyan C. Kankanala, Managing Partner of BananaIP Counsels, and Mr. Ram Sitaraman – Principal Engineer, Heading IPR at Mahindra & Mahindra. Representatives from more than 25 companies took part in the seminar, which witnessed discussions and exchanges pertaining to IP developments from the business perspective.
The seminar started with Dr. Kalyan Kankanala’s session on the business of intellectual property, which focussed on the value of IP for businesses in India. He started his session by stating that ‘IP is no longer an option for businesses in India, it is a necessity.’ He then went on to discuss some important IP concepts and their evolution under the Indian law. With the help of statistics, he elucidated the progress and value of IP in India, and spoke about why every company is in the IP game whether they like it or not. Dr. Kalyan then went on to talk about basics of IP strategy and the value of IP mining in discovering, excavating, protecting and commercialising intellectual property. He ended his session by talking about exclusive, open and public domain models and their integration into IP strategy. Dr. Kalyan’s colleague Ashwini Arun assisted him with statistics during the presentation.
Following Dr. Kalyan’s presentation, Mr. Ram Sitaraman spoke about strategies for integration of intellectual property into a company’s business. From creating and discovering to protecting and monetising IP in a company, Mr. Ram provided insights into frameworks that might be used by businesses to ain value. He also provided insights into processes, systems and mechanisms that may be implemented in companies for various activities from incentivising inventors to valuing IP assets. Based on his experience with companies like GE, Infosys, TCS and Mahindra, he provided very useful pointers about what companies must bear in mind to use IP for business success. Mr Ram’s talk was filled with very interesting examples, cases and models.
After the event, the primary organiser, Mr. Sanjeeth Hegde said, “The seminar went as planned and I am happy to note the increasing interest of companies in building IP frameworks to gain commercial value from their IP assets. Bangalore has been recognised as one of the innovation hot spots of the world by WIPO, and we hope to play our role in furthering that image through our events. If all goes as per plan, we hope to organise another event in February, 2020.” Mr. Sanjeeth was assisted by Mr. Venkatesh Rao from BananaIP Counsels.
For more information about Intellepedia’s upcoming Intellectual Property Seminars, visit www.bananaip.com/intellepedia