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E commerce and Licensing

Universal Music Signs Robbie Williams, China to Surpass US Box Office by 2020, Flipkart Launches Streaming Stick to Compete with Amazon and more

Universal Music Signs Robbie Williams; Sony Music Partners with The Onion for Satirical Podcasts; China to Surpass US Box Office by 2020; Disney+ to Run Starz Ads for Film Streaming Rights; Flipkart Launches Streaming Stick to Compete with Amazon; Katy Perry's New Song Benefits Harley-Davidson; United Airlines to Fly Star Wars Themed Aircraft; United Airlines and Brand USA Sign Global Sponsorship Agreement; Fukrey Boyzzz Appoint BWO as Licensing and Merchandising Partner; CCI Urges eCommerce Platforms to be Transparent; and more.   Universal…
November 7, 2019 Copyrights, e-Commerce Law, Intellectual Property, IP Commercialization/Licensing, Media and Entertainment Law 0Comment 635Views 0Like
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This Image depicts the images of various Merchandized Products. This Image is relevant as the article deals with the Licensing and Merchandizing in Entertainment and Sports Sector. Click on this Image for more Information.

Mind your L’s and M’s: Licensing & Merchandising – Part 1

This post was first published on 2nd September, 2014.   Merchandising is an extension of a brand into new categories. Any merchandise is created by securing license of different Intellectual Properties such as themes, images, songs or dialogues of a film, characters etc. It is in the past decade that Movie Merchandise and Character Merchandise has gained popularity in India. According to the industry reports, global licensing & merchandising is a huge business with its top 125 licensors accounting for sales amounting…
July 25, 2019 Intellectual Property, Media and Entertainment Law 0Comment 593Views 0Like
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