A dull Independence Day for e-commerce platforms Various e-commerce platforms use I-Day to multiply their sales by providing heavy discounts. This year saw a change in this pattern. Amazon and Flipkart, the two e-commerce giants chose not to aggressively campaign their I-Day sale. The Competition Commission of India (CCI)’s current investigation on the allegations of deep discounting by e-markets had resulted in a low-key Independence Day sale. The Government also plans on proposing changes like banning flash sales, mandating platforms…