Last week, we discussed the Urmi Juvekar Chiang case. Today we will look at the case of (1) Mr. Anil Gupta and (2) Another. vs. (1) Mr. Kunal Dasgupta and (2) Others – A landmark case, indeed, in the area of protecting ideas and concepts. This case elucidates the dos and don’ts of Idea Protection and Breach of Confidence in the Entertainment Industry.
Plaintiff No. 1 – a Media Consultant
Defendant No. 2 – a Television Production House
It is the case of the Plaintiff that he conceived the idea of producing a reality television programme containing the process of matchmaking to the point of actual spouse selection in which real everyday ordinary people would participate before a Television audience. The Plaintiff had devised a novel concept for a TV show in which it would be the prerogative of a woman to select a groom from a variety of suitors. They had even decided to name the concept ‘Swayamvar’, knowing well that a large number of people would associate the name with the idea of a woman selecting a groom in a public forum and that it would create the necessary instantaneous recall and recognition of the mythological Swayamvar, giving the programme a head-start.