Social Media and Intellectual Property (IP): Part V – Publicity Rights and Celebrity Rights

Social Media can make or break a personality. Most public figures from film stars like Amitabh Bachchan, Will Smith, Aishwarya Rai, etc., to political leaders like Narendra Modi, Barack Obama, etc., are very active on Social Media. While on one hand, Social Media enables celebrities gain popularity, on the other hand, a celebrity’s activities on Social Media platforms makes it possible for extensive misuse and abuse of a celebrity’s persona. Over the years, several instances of passing off, false endorsement, misappropriation and publicity rights violations on Social Media have been reported. Publicity Rights in India Unlike states like California in … Continue reading Social Media and Intellectual Property (IP): Part V – Publicity Rights and Celebrity Rights