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What protection does a trademark give?

BananaIP Counsels > What protection does a trademark give?

What protection does a trademark give?

Trade mark is an intellectual property, which provides the exclusive right to use the name, mark, symbol, logo, image or combination of these elements which are used as the brands / names under which goods and services of a merchant/trader are sold. It protects the unauthorized copy or use of a similar mark by any person for the same category of business. It provides the right to prosecute any person who infringes the brand name or identification mark. Even an unregistered trademark provides protection in form of a passing off action..

A trade mark protects the reputation of the business of the trader. It helps the trader to establish the connection between the mark and the quality/characteristics of goods or services associated with it.

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